A name says a lot about an organisation. When choosing to start a new business, selecting a name can be time-consuming and completely agonising. When we formed the company, we knew exactly what we wanted it to be. We knew what it's purpose, mission and vision was. We just didn't have that catchy name - so we went with Nordin Baker Consulting! Pretty quickly it became clear that this was going to be too vague. What is a "consultancy" anyway? I mean sure, the dictionary definit